I went to the NY Gift Fair last Monday and among the huge number of booths, I spotted one showing and selling candles "by" Ines de la Fressange, a line called "A Week-End in...." (choose your favorite destination, it's sure to be there...) and present along side it, the equally beautifully packaged line of French star florist Christian Tortu. I admit, both lines were very pleasant looking and smelling.
I tend to believe that anyone with some recognized talent and celebrity status is automatically enrolled to "design" not only perfume- is that already passé?- but also a collection of fragrant candles. Fashion designers, celebrity hair dressers, royalty relatives etc. seem to have had a crack at this seemingly lucrative industry.
Azzedine Alaïa and Frederic Fekkai
Vera Wang
India Hicks
I am not saying these candles are not pleasing. All smell just fine. I am just saying that one line of scented candle is born every minute it seems. 
I have one I stick to always: Vert Bamboo from Mizensir, a candle line with a real perfume company's name on it. Lasts for ever and smells just, what's the word I want...yes: happy!

Now, be perfectly honest: does the world really need yet another beautifully packaged, cleverly-named, celebrity-blessed, over-marketed scented candle? 

And, by the way, does the journalistic lingo/mumbo-jumbo term "It ...something",
 DRIVE YOU as NUTS as it does me?!

au revoir.


  1. An interesting observation. One would think that the public would be a little wiser to making purchases that are catalyzed by this type of branding & marketing. I guess that most of these "essential" , "beautifully packaged, cleverly-named, celebrity-blessed, over-marketed scented candles” are bought on a credit card!
    Bonne semaine.

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